Brands that already partner with ERA.

Reach that shows up every week.

Pickleball is the fastest-growing sport in America, and ERA’s main events draw 400 to 600 players. Sponsors are seen across every league night, Open Play session and tournament weekend.

Annual player visits
60K+
Annual brand impressions
300K+
Indoor courts
13
Players per main event
400–600
Tournaments hosted
25+
Monthly visitors
5K+
Visits per week from regulars
3–7×
Open year-round
7 days

The same players, all year.

Repeat traffic, not a one-time impression

Daily Open Play, leagues, lessons and tournaments drive consistent, repeat traffic. Sponsors are seen across hundreds of playing hours each week.

Fastest-growing sport in America

Get your brand in early, while category exclusivity is still available. Players over-index on financial services, energy, healthcare and tech.

One sponsorship, five touchpoints

Physical signage, digital screens, league sessions, social media and tournament broadcasts. Your brand stays visible across the calendar instead of disappearing after a single ad flight.

Main events of 400 to 600 players

Multi-day events draw players from across Texas, putting your brand in front of regional decision-makers.

Who you reach

A core age range of 35–65, playing 3–7 times a week, in The Woodlands, a top-tier household income area. Every impression is in person, on site.

The back of an ERA Legacy Cup event shirt on ERA’s in-house screen

Five channels. One sponsorship.

A single ERA partnership puts your brand everywhere your audience already is. No agency fees, no flight windows, year-round.

  • Courts. Court stencils, banners and dividers: permanent placement in every line of sight during play.
  • Screens. Rotating digital ads, live leaderboards and scoreboard branding across in-facility TVs and projectors.
  • Leagues. Weekly recurring exposure to ERA’s most engaged players, the ones playing 3–7 times per week.
  • Tournaments. 4 main events a year, each drawing 400 to 600 players. Regional reach, with players from across Texas.
  • Online. Website footer, sponsor page placement, social media tags, app placement and tournament broadcasts.

For comparison, a Houston billboard runs $5,000+ a month for passing impressions. ERA delivers repeated, in-person impressions at a fraction of the per-touch cost.

Three ways to partner.

Community Partner

Entry-level annual partnership

$3,500a year

$4,100+ inventory value · save $600+

  • Standard banner / divider placement
  • Video ad rotation on facility screens
  • Specialty tournament vendor rights (1 event)
  • Free corporate event (1× per year)
Inquire

Premier Partner

Mid-tier annual partnership

$8,000a year

$12,000+ inventory value · save $4K+

  • League court stencil (courts 5–8)
  • Premium banner / divider placement
  • Video ad rotation on facility screens
  • Sponsor placement on website
  • Specialty tournament title (1× per year)
  • Specialty tournament vendor rights (2 events)
  • Free corporate events (2× per year)
Inquire

Signature Partner

Premium annual partnership · 2 spots available

$20,000a year

$30,000+ inventory value · save $10K+

  • Championship court stencil (court 9 or 10, your choice)
  • Mezzanine banner (8×4)
  • Premium banner / divider placement
  • Podium branding
  • Video ad rotation on facility screens
  • Sponsor placement on website
  • Category exclusivity
  • Main tournament title (1 of 4, your choice)
  • Main tournament vendor rights (all 4 events)
  • Free corporate events (4× per year)
Inquire

Build à la carte from $250.

Just one banner. Just digital ad placement. Just a tournament vendor spot. Pick exactly what you want, with quarterly, semi-annual or annual commitments available, and mix the inventory until it fits your budget.

Charles Schwab × Fall Frenzy.

A player wearing the 2025 Fall Frenzy powered by Charles Schwab shirt, with the event banner behind
Registered players
478Each reached by a direct email push
On-court branding
3 daysBrackets, signage, awards
Spectator reach
5K+Family, friends and livestream viewers
Naming
PermanentBrand association with the event

The Fall Frenzy is now publicly known as “Houston Fall Frenzy powered by Charles Schwab”: a permanent brand association with one of our main events.

Branded brackets, on-court signage, awards ceremony presentation, a dedicated email blast, and category exclusivity in financial services. Schwab returned as title sponsor in 2025.

Before you partner with us.

How is sponsorship measured?

We track tournament registrant counts, social media reach, email open rates on tournament blasts, and on-site impressions. Title sponsors get quarterly performance reports.

Are sponsorships tax-deductible?

For most sponsors, yes: sponsorship investment is generally a deductible marketing expense. We’re not your accountant; check with your CFO or tax advisor for specifics.

Can we sponsor a charity tournament?

Yes. We run charity tournaments throughout the year. Sponsorship of a charity event combines brand exposure with cause association. We can also co-create a charity tournament with your designated nonprofit.

Is there a minimum commitment?

Tournament-level sponsorship can be a single event. Community, Premier and Signature partnerships are annual commitments, so the visibility is worthwhile for both sides.

What about category exclusivity?

Title sponsors get full category exclusivity. Court and Tournament sponsors can request soft exclusivity at signing; we want partners to feel protected.

Two players shaking hands at the net at ERA

Let’s talk sponsorship.

Tell us about your brand and your goals. We’ll come back with a proposal that ties your reach to our calendar.

Book a court

Session

Request

Sign in

Ask ERA

Quick answers

Do I need a membership to play?

No. Anyone can book a court or join a session and pay for that visit. A membership is for people who play often.

I’ve never played. Can I still come?

Yes. Start with Beginner Open Play: come on your own and get matched into games. No paddle? Rent one at the front desk.

How do I book a court?

Tap Book a court (at the bottom of your screen on a phone), pick a time and pay. No account needed.

Still have a question?

We’ll text you back. Msg & data rates may apply. Terms